Have you noticed there's a type of content that stops the scroll on Instagram? It's not promotions. It's not slogans. It's before and after photos. And in the laundry sector, this format generates three times more engagement than any other type of post. Three times. That's not a number pulled out of thin air — it's what performance data consistently shows on accounts from north to south of the country.
Companies have already realized the value of this. When a boutique hotel in Alfama needs sheets ...